MUMBAI: Cricket NFT platform FanCraze has announced its entry into the English cricket ecosystem with exclusive digital collectible partnerships with 12 English county clubs.
The collaboration brings Lancashire Cricket, Middlesex Cricket, Somerset County Cricket Club, Glamorgan Cricket, Sussex Cricket, Derbyshire County Cricket Club, Durham Cricket, Gloucestershire Cricket, Kent Cricket, Northamptonshire CCC, Nottinghamshire Cricket, and Worcestershire CCC into the metaverse. For the first time ever, fans will be able collect moments and player cards of their favourite county cricketers, trade with fellow collectors, play cricket strategy games, and unlock unique real-world experiences.
These 12 English county cricket clubs are the latest addition to FanCraze’s portfolio of partners, which include the International Cricket Council (ICC), Asian Cricket Council (ACC), SA20, Cricket West Indies (CWI), Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Rajasthan Royals, and cricket stars including Virat Kohli, Rohit Sharma, and Mahendra Singh Dhoni, amongst others.
Anshum Bhambri, CEO of FanCraze, remarked: “We are proud to be partners with these legendary clubs across the English County ecosystem. We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”
Sales director of Durham Cricket, Tom Seymour noted: “We are thrilled to be partnering with FanCraze and give our fans the opportunity to play and interact with cricket through digital collectibles”
Laura Angus, Middlesex Cricket’s Commercial director added: “Middlesex Cricket is delighted to be partnering with FanCraze along with a number of other counties in the English domestic game. This partnership is Middlesex’s first step into the metaverse and one that aligns with our digital growth strategy. We very much look forward to working with FanCraze to develop new digital assets and content that will bring fans closer to the club.”
For the record, FanCraze has thus far raised $117.4 million from leading global investors including Tiger Global, Insight Partners, Coatue, B Capital, Sequoia India, Dapper Labs, University of California, and Cristiano Ronaldo, amongst others.
