MUMBAI: FILA Tuesday named singer-actor Diljit Dosanjh as the new face of the Italian sportswear brand in India.
There is a true vibe in this association, as both Diljit and FILA embody youthful energy, playfulness, and a distinct style quotient, the company said in a statement.
“Apart from being a brilliant musician and an acclaimed actor, Diljit Dosanjh is a real style icon. His bold fashion statements are not only inspiring a whole new generation but his true love towards streetwear culture is also defining trends,” the statement added.
Dosanjh announced on his Instagram stories that he has now become part of the FILA family.
In a new ad campaign for FILA, Dosanjh will be seen sporting its existing motorsport collection with a line of apparel and footwear. As per the company, motorsport has always been a part of FILA’s DNA and is an essential category for the brand. This year the collection debuts a line of apparel and footwear infused with style and performance with a motorsport edge.
“We are extremely delighted to have Diljit Dosanjh as the face of the brand in India. Diljit has effortlessly blended streetwear and culture and continues to be a massive influence on the youth of India. His approach matches the philosophy of FILA, which caters to the everyday lifestyle of young consumers, who are ambitious while being effortlessly fashionable. We could not have asked for a better association than Diljit, whose style statement is authentic and true,” Rohan Batra, managing director, Cravatex Brands Limited, which has an exclusive license for the brand FILA in India, said of the association.
FILA is a sport and leisure footwear and apparel brand that is distributed worldwide. The brand has a history in the world of tennis that includes endorsements of ATP Tour and WTA athletes, tennis tournaments, and organizations. FILA is a sponsor of the BNP Paribas Open, the Tennis Hall of Fame Open, National Bank Open and Omnium Banque Nationale, the Porsche Tennis Grand Prix, among others.
