CHENNAI: Fincare Small Finance Bank (Fincare SFB) announced the launch of 101, its digital savings account targeted at the digitally savvy millennial segment, in metro and urban markets.
Fincare also announced its association with Grandmaster Viswanathan Anand, the reigning World Rapid Chess Champion, as its brand ambassador. At the event, Anand unveiled 101, in the presence of Pramod Kabra, chairman, Fincare SFB and Rajeev Yadav, MD & CEO, Fincare SFB.
As of January, Fincare SFB had a loan book of Rs 18 billion and had raised deposits of Rs 6 billion since commencement of banking operations in July 2017.
Anand said, “I am happy to be associated with brand Fincare and importantly the larger enabling ecosystem which the brand represents. It is heartening to see Fincare bring digital innovation to a wider base of consumers. I am confident that 101 will become an account of choice for millennials in the months to come.”
Speaking on the association, with Yadav said, “Brand Anand symbolizes the exact same personality that we believe will propel Fincare into becoming a champion institution. He is the perfect embodiment of our values, and will be an immense influence on how consumers perceive our brand.”
Expressing his views on the digital savings account, Kabra opined, “With our digital savings account, we are on an exciting journey of providing instant fulfillment and delight to the millennial segment. Our target is a million such accounts over the next five years.”
