MUMBAI: Vivo Indian Premier League host broadcaster Star India has thus far signed on 11 brands for its first ever telecast of the IPL.
This will also be the first time the IPL will be available on the same network on both TV (Star Sports) and digital (Hotstar).
The brands that have been early movers in signing on to world cricket’s most valuable annual property include Chinese smartphone maker and IPL title sponsor Vivo, US beverage giant Coca-Cola, Indian food and beverages major Parle and Kent water prurifiers.
Among the newcomers that have hopped aboard the IPL gravy train are wire and cable manufacturer Polycab, Elica Kitchens, makers of kitchen appliances, and fantasy sports platform Dream 11.
Last year, host broadcaster Sony Pictures Network India (SPN) had roped in nine brands on TV while Hotstar had 10 brands associating with the property on the digital platform, Business Standard reports.
Economic Times, quoting market sources, reports that close to Rs 5 billion worth of ad inventory has been sold as of now.
As per SportzPower’s understanding, while SPN earned around Rs 13 billion from ad-sales in IPL 2017, Hotstar clocked ad-sales revenues upwards of Rs 1.35 billion.
