Formula 1 has announced professional services firm PwC as its Official Consulting Partner.
The partnership, beginning from this weekend’s Miami Grand Prix, connects two organisations focused on delivering high performance in complex environments.
The multi-year agreement will see PwC provide strategic consulting to Formula 1 across key areas of its global business to help enhance performance and the sport’s drive for operational excellence.
PwC will benefit from a range of access to the sport as part of the agreement, including signage at select races and the opportunity to host clients and stakeholders at Grands Prix throughout the season.
Formula 1 chief commercial officer Emily Prazer said: “As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1.
“Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”
PwC US senior partner Paul Griggs added: “Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge – and that’s where PwC thrives.
“As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional innovative thinking to complex challenges – helping them shape their future across an ever-changing global landscape.”
