MUMBAI: French luxury eyewear brand NUMI Paris, newly launched in India, Wednesday announced cricketer KL Rahul and actor Athiya Shetty as brand ambassadors.
The cricket and actor along have been roped in by NUMI Paris to promote their eyewear collection. Further, NUMI Paris has pledged to support the LV Prasad Eye Institute with every purchase of a pair of NUMI’s.
Jean-Phillipe Chilet, directeur du Development Commerciale for NUMI Paris, noted: “NUMI Paris is extremely lucky to have youth icons like Athiya Shetty and KL Rahul on board. They both are talented artists in their own right and people look up to them because of their style and their sense of relatability. We are looking forward to a long journey with them.”
The campaign featuring Athiya Shetty and KL Rahul launched Wednesday across various digital and social media platforms and on the dedicated NUMI Paris website.
In addition, NUMI has partnered with Hotstar for the broadcast of the inaugural ICC World Test Championship final to be played between India and New Zealand, and as part of this association, the campaign shall be aired across the medium throughout the duration of the big-ticket event.
