PLANO: As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup campaign, a media release said.
“We are excited to continue our work with FIFA for this year’s FIFA Women’s World Cup,” said Brett O’Brien, Chief Marketing Officer of Frito-Lay North America. “Frito-Lay is rooted in bringing real joy to special moments in life, and we hope to delight soccer fans across the U.S. with our new campaign, from a brand-new TV commercial uniting women’s soccer icons and current stars to hosting the ultimate watch party experience with everyone’s favorite chips.”
Last year, Frito-Lay made history as the first salty-snack brand collaboration with FIFA during the FIFA World Cup 2022. Now, Frito-Lay North America is continuing its relationship with FIFA as a Tournament Supporter for the upcoming FIFA Women’s World Cup 2023, marking the company’s largest-ever investment in women’s sports and underscoring its commitment to celebrating and supporting women in sports. As the Official USA Snack of the tournament, the agreement includes Lay’s, Doritos, Cheetos, Cracker Jill, Tostitos, Ruffles and PopCorners, as
well as Quaker hot breakfast cereals, Quaker grain-based cereal bars, Quaker rice snacks and Gamesa cookies and crackers.
Frito-Lay’s campaign includes a new TV commercial, “Taste of Greatness,” that brings together current women’s soccer stars and past icons, including Mia Hamm, Carli Lloyd, Abby Wambach, Brandi Chastain, Mallory Swanson, Briana Scurry, Marta Vieira da Silva, Christine Sinclair, Julie Ertz and Crystal Dunn, to build anticipation and excitement in the U.S. for the FIFA Women’s World Cup™. The spot, directed by acclaimed director Bryan Buckley, will air during television broadcasts as well as online now through the duration of the FIFA Women’s World
Cup™, which takes place from July 20 through August 20, the release added.
