Endurance watch brand G-SHOCK has teamed up with TEAM G-SHOCK’s skater Kelvin Hoefler and US skateboard brand Powell Peralta to create a “unique timepiece that perfectly encapsulates the essence of skateboarding culture”.
The “star” of this collaboration is the classic DW-5600 model, which has been transformed into a distinctive design that celebrates Kelvin Hoefler’s impact on skateboarding. The watch features a signature Hoefler graphic on the band, a testament to his artistic influence within the skateboarding community, along with his signature on the case back, which solidifies his connection to this remarkable timepiece.
In this partnership, G-SHOCK goes beyond mere aesthetics to underscore its unwavering commitment to functionality. With a press of a button, users can activate the LED backlight, unveiling the Powell Peralta logo on the display, paying homage to Powell Peralta’s legendary status in skateboarding history and adding an element of surprise that resonates with watch and skateboarding enthusiasts.
This collaboration embodies G-SHOCK’s commitment to crafting timepieces built for the harshest conditions while also capturing the spirit of their wearers. By merging this commitment with Kelvin Hoefler’s skateboarding excellence and Powell Peralta’s 45 years of industry leadership, G-SHOCK has created a timepiece that goes beyond mere timekeeping. It tells a compelling story—a story of passion and unwavering dedication to skateboarding culture across the globe.
Skateboarding has transcended its subcultural origins and gained mainstream popularity. With a sense of rebellion and street credibility, edgy aesthetics, and the use of iconic graphics and logos, it has had a profound impact on street culture and fashion worldwide. This partnership highlights the brand’s commitment to supporting the global skateboarding community, bringing people together around a shared passion.
The G-SHOCK Kelvin Hoefler X Powell-Peralta collaboration model DW-5600KH-1DR is priced at INR 8995/-. The timepiece is up for grabs at exclusive Casio India & G-SHOCK stores across the country.
