MUMBAI: Indian gaming influencer talent management agency 8Bit Creatives has partnered with Rooter, the country’s largest gaming and esports content platform, to “bolster” the nation’s gaming creator economy.
The collaboration will see 8Bit Creatives’ gaming influencers, PC gamers, and GTA roleplay creators stream and curate content on the Rooter platform.
By merging the reach of 8Bit Creatives’ creators with Rooter’s distribution and monetization solutions, the partnership aims to significantly enhance access to diverse and engaging gaming content for audiences across the country. At the same time, the partners will be developing multiple avenues for brands and advertisers to engage deeply with India’s passionate gaming community.
Gaming is now the top entertainment choice and source of social connection for India’s young demographic, attracting both endemic and non-endemic brands eager to connect with this audience. Industry leaders like 8Bit Creatives and Rooter have been building multiple brand solutions on the back of content experiences. Investing in strengthening them will also be a cornerstone of this collaboration.
According to Niko Partners’ ‘India Games Market’ report, India’s video game market is the fastest growing by gamers and revenue and the number of gamers across all platforms in India is forecast to reach 641.2 million in 2027, growing at a 5-year CAGR of 10.1%.
The association between 8Bit Creatives and Rooter has the stated aim to usher in a “new era of high-quality content, engagement, and an overall enriched gaming experience for fans”.
