MUMBAI: Fantasy cricket is certainly taking the IPL 2019 by storm and another brand joins the bandwagon.
CricPlay, which was recently launched in the market as India’s first fantasy cricket gaming app which is free-of-cost, has named former Indian cricketer Gautam Gambhir as its brand ambassador.
For starters, Gambhir will be promoting CricPlay’s campaign called ‘Ab India Khelega’ during the entire IPL 2019 and ICC Cricket World Cup competitions.
CricPlay business Head Gaurav Sarin stated: “We are excited to have a legend like Gautam onboard with us in our journey to bring world-class fantasy gaming to India. His passion for the game is at the core of CricPlay, and ‘Ab India Khelega’ is aimed at pivoting fantasy games from the current transactional nature of spending money to play, to playing for the love and joy of Cricket where all fans are welcome irrespective of their ability to spend.”
Gambhir added: “As Indians, we have been united in our collective love for cricket regardless of income and age group. CricPlay’s ‘Ab India Khelega’ has resonated with me for the same reason – it’s the country’s first fantasy gaming app that breaks these barriers of entry and allows anyone and everyone to experience fantasy cricket for free. I’m confident it would emerge as a platform that validates our nation’s love for the game.”
