Football simulation title EA Sports FC has announced a partnership with leading men’s personal care brand Gillette, with the stated goal “to transform how fans and gamers around the world experience football both on and off the pitch”.
The partnership kicked off in January with EA Sports FC 25 featuring Gillette as part of in-game LED ad banner signage and is now moving to the next level offering Football Ultimate Team packs, available to redeem for a limited time.
To elevate this experience, Gillette is partnering with global content creators to showcase their “razor-sharp” skills on and off the pitch.
Building on Gillette’s storied legacy in sports, recently strengthened by their three-year licensing partnership with the UEFA Champions League and New England Revolution jersey sponsorship, this collaboration further elevates Gillette’s global presence across gaming and football. Gillette has consistently grown its presence in football and is dedicated to fostering the growth of the sport at all levels.
“This partnership with EA SPORTS FC represents a defining moment for Gillette as we celebrate the momentum and continued growth of the brand’s presence in football on and off the pitch globally,” shared Gillette Global Brand Franchise vice president Daniel Ordoñez. “As we build upon our commitment to the sport, we’re excited to deepen our roots while connecting with the next generation of men and engaging the larger global football community in authentic ways.”
“We’re thrilled to partner with Gillette in EA Sports FC 25, as their commitment and impact continues to grow in football,” said Charlie Villiers, sr. director, Franchise Marketing EA Sports FC. “Through this collaboration, we’re able to celebrate our shared passion for the world’s game and create innovative and authentic ways to engage with both the Gillette and EA Sports FC communities.”
This partnership represents a strategic step for Gillette, leveraging EA Sports FC’s dedicated player community to further connect with gamers. By aligning with EA Sports FC, Gillette is deepening its integration in both sports and gaming, amplifying its brand presence, and reinforcing its commitment to engaging consumers in innovative and meaningful ways.
