MUMBAI: PokerStars India Friday announced that its flagship property, the Global Poker League (GPL) will be airing on Viacom18’s Colors Infinity channels starting 9 March. Colors will broadcast two episodes every Saturday from 7-8 pm IST over a five-week period with the final on April 6.
GPL India was filmed over a four-month period and documents the thrills and spills of the league, which saw over 7,500 amateur poker players attempt to qualify for 12 available spots across six city-tied teams (Chennai, Delhi, Pune, Mumbai, Bengaluru and Kolkata).
Together with India’s poker elite, winning qualifiers then competed across four weeks and six unique games for the chance to win the GPL India Season 1 crown and five passes to the prestigious 2019 PokerStars Players Championship in the Bahamas, for a grand prize worth over Rs 10 million. The Bahamas tournament has prize money worth a whopping Rs 630 million.
Meanwhile, PokerStars has declared Hindi film actor Nawazuddin Siddiqui as its brand ambassador and granted its marketing mandate to Ogilvy, which has already shot three TVCS with him.
“It’s a great pleasure to be associated with PokerStars India. I have been intrigued by poker for some time now as I believe it hits the magic balance between being easy to learn yet gives ongoing opportunities to increase your knowledge and master the game. PokerStars is one of the most popular and trusted poker brands in the world thanks to its wide range of tournaments and games, excellent 24/7 customer support, top level security and award-winning software. I am looking forward to improving my poker skills alongside some of the best professional poker players at PokerStars India,” Siddiqui said.
“We are delighted to partner with Nawaz for this ground-breaking TV advert. Nawaz is one of the most engaging and popular personalities in Bollywood who has shown great resilience, determination and skill to get to where he is today. These are all key attributes belonging to poker players and PokerStars India so we could not have partnered with anyone better,” PokerStars India CEO Ankur Dewani added.
