FORMULA E has announced that premium fashion brand Hackett Sport will continue its partnership with the ABB FIA Formula E World Championship, renewing its role as official apparel provider for Season 12.
Now entering a third consecutive season, the collaboration builds on the momentum generated over the past two years. After delivering impactful brand activations at several of Formula E’s iconic race destinations, Hackett Sport will once again supply uniforms and apparel for all Formula E staff, while also rolling out its own activations across the Season 12 calendar.
Formula E’s reach continues to grow at pace. During Season 11, the championship’s global fanbase expanded to 422 million, reflecting a wider upward trend that has seen an additional 117 million fans added since Season 8 (2021–22). According to the media release, Formula E now commands one of the most engaged audiences in motorsport, with 58 per cent of its fans classified as ‘highly engaged’.
The Season 12 calendar got underway in São Paulo on 6 December and will feature 17 races across the globe. Highlights include a return to Miami, double-header events in Monaco, Tokyo and Shanghai, and a season finale in London on 15–16 August 2026.
A key milestone for the championship will come with its first-ever race in the Spanish capital. The 2026 Madrid E-Prix will not only mark Formula E’s debut in the city, but also serve as a home event for Hackett Sport and its parent company, AWWG, which is headquartered in Madrid.
Formula E CEO Jeff Dodds said, “We are delighted to extend our partnership with Hackett Sport into Season 12. It’s a powerful statement, building on two successful years that have perfectly aligned our shared commitment to innovation, style, and sustainability. As Formula E expands its calendar to new, iconic destinations, it creates an unparalleled global business platform where the Hackett Sport brand can connect directly with our growing fanbase of over 400 million forward-thinking and ambitious supporters – the consumers defining tomorrow’s landscape.”
AWWG chief marketing officer Mark Blenkinsop said, “We’re proud to continue our partnership with Formula E for a third consecutive season. The championship’s growth and global influence perfectly mirror the momentum we’ve seen with Hackett Sport as a brand that blends performance, sophistication, and sustainability. Formula E provides an exceptional platform to showcase our vision of modern British sportswear to a passionate and forward-thinking audience around the world.”
