VIDA, the emerging mobility brand from Hero MotoCorp, has announced a new association with the Kolkata Knight Riders (KKR) as the team’s title partner for the upcoming season, marking the start of a three-season partnership.
As part of the collaboration, VIDA will roll out a series of high-impact fan engagement initiatives across the season, celebrating performances that embody energy, agility and leadership, both on and off the field.
The partnership is built on a shared ambition to push boundaries whether in elite cricket or in reshaping the way India moves. Through its focus on smart, sustainable and electric mobility solutions, VIDA is driving the future of transportation for a rapidly evolving India.
KKR CEO Venky Mysore said, “We are delighted to welcome VIDA as the front-of-jersey title partner of the Kolkata Knight Riders. This multi-year partnership brings together two brands united by a shared commitment to innovation and excellence. At KKR, we always seek collaborators who are shaping the future, and VIDA’s vision in the electric mobility space aligns perfectly with our forward-looking philosophy.We look forward to a long and successful association that energizes both our brands and inspires fans around the world. Korbo, Lorbo, Jeetbo!”
Hero MotoCorp chief business officer, emerging mobility business unit Kausalya Nandakumar added, “This association with Kolkata Knight Riders reflects the shared spirit of confidence, resilience, and aspiration that defines a new India. KKR has consistently inspired fans through its fearless approach and strong sense of purpose values that resonate deeply with VIDA. Together, we look forward to engaging with a generation that is confident in its choices and ready to drive meaningful change to embrace a more progressive and sustainable future.”
