LAHORE: The champions of the Pakistan Super League’s second season, Peshawar Zalmi confirmed recently that Chinese consumer electronics giant, Haier will remain its title sponsor for the fourth season of the competition.
Haier Global CEO Li Da Peng told Pakistan’s The News: “Both Haier and Peshawar Zalmi have objectives and aims that are aligned, and together we can help each other achieve those aims. Peshawar Zalmi is the biggest sports entity in Pakistan and it is a great feeling to partner with them once again”.
Haier Pakistan CEO and Peshawar Zalmi chairman Javed Afridi added: “I am pleased to have Haier as our main sponsor once again and would like to thank Li Da Peng and Haier Pakistan management for putting their faith in us.”
Afridi tweeted on his official Twitter handle that the brand gained the maximum mileage out of all sponsors during the third season across all media platforms, which is financially worth $3.7 million.
He lauded the company’s efforts put in for Pakistan cricket on Twitter with the following tweet: ‘Since its inception in Pakistan, @HaierPakistan has been involved in promoting our favorite sport at the grass root level. From cricket events to #HaierZalmi100Pitches, Haier is playing a pivotal role in the promotion of cricket in Pakistan.’
Afridi’s sporting involvement beyond cricket was also seen last year when he sponsored all the Pakistan national hockey team’s expenses in order to send a team to play for the Odisha Men’s Hockey World Cup in Bhubaneswar.
On the other hand, this is Haier’s second involvement in cricket sponsorship, having bagged the global partnership and associate sponsorship rights for the Asia Cup 2018 in the UAE which was won by India.
