Haier Appliances India Thursday announced its first-ever team collaboration in the Indian Premier League by partnering with Gujarat Titans as Official Electronics Partner for the ongoing IPL 2025 season.
Per a company release, the partnership marks a significant milestone in the global home appliances major’s “continued commitment to forging deeper connections with India’s diverse and passionate cricket audience”.
It bears noting that Haier is already engaged on-air with the IPL as the digital streaming sponsor on JioHotstar. The new association reinforces Haier’s sport-o-tainment strategy, placing the brand at the center of one of India’s most dynamic and celebrated sporting events.
The partnership enables Haier to enhance brand visibility, foster authentic engagement, and connect more deeply with digitally savvy consumers across the country.
More than just a marketing alliance, this association reflects Haier’s strategic intent to grow its footprint in India by staying culturally relevant and deeply connected to consumer aspirations. It provides a powerful platform to engage with a young, entrepreneurial generation that is shaping modern homes. By integrating technology, entertainment, and sport, Haier continues to build a future-facing brand that leads with innovation and resonates deeply with the aspirations of tomorrow’s India.
Commenting on the new association, Haier Appliances India president NS Satish said: “At Haier India, we are constantly seeking powerful platforms that enable us to connect with consumers in more meaningful and culturally relevant ways. Cricket — and especially the Indian T20 League — presents a unique opportunity to engage deeply with millions of passionate fans across the country. Our partnership with Gujarat Titans, a young team that mirrors our challenger mindset, bold outlook, and growth ambition, is a natural fit. Both brands share a deep commitment to performance, innovation, and connecting with new-age audiences. As we step into the Indian T20 League 2025 season as the digital streaming sponsor on JioHotstar, we’re confident this new collaboration will not only amplify our brand presence but also help us build stronger bonds with next-gen Indian consumers. We wish the Gujarat Titans all the very best for a thrilling season ahead.”
Haier Appliances India looks to become a USD 2 billion sales company in the next 3-4 years on the back of a high double-digit growth powered by expansion in product category and channels, according to a top official.
The home appliances maker has earmarked an investment of over Rs 1,000 crore between 2024-2028 to set up new AC Production and Injection Molding Units. It has already ploughed in Rs 2,400 crore in its plants at Pune and Greater Noida so far.
Over the years, Haier India has actively reinforced its commitment to sport-o-tainment by partnering with some of the world’s most prestigious sporting platforms, including the ICC Men’s Cricket World Cup, the IPL, and Roland-Garros (French Open). These high-impact associations have played a pivotal role in strengthening Haier’s brand visibility, building emotional resonance with sports-loving consumers, and driving deeper engagement across diverse audience segments. With its latest partnership with Gujarat Titans, Haier aims to tap into the unmatched excitement of the Indian T20 League while further strengthening its connection with the next generation of modern Indian households.
