NEW DELHI: Leading Indian air cooler brand Symphony Limited has roped in cricketers Harbhajan Singh and Shikhar Dhawan for a unique AI-led nationwide initiative.
The brand has partnered with Rephrase AI to create hyper-personalized video films for over 2,300 retailers across India. This is the first time in the consumer durables industry that a brand has leveraged artificial intelligence and initiated geo-targeting for each retailer. The videos will witness the cricketers appreciating dealers for their constant support and efforts for providing great customer service.
Along with the personalized videos, Symphony has also given a letter of recognition, a certificate and a couple of goodies as a token of appreciation. The brand has taken this thought a notch higher by paying a tribute to the work of their trade partners. It strikes an emotional chord by going out of the way in reaching out to the people that matter.
Commenting on the initiative, Anuj Arora, Global chief marketing officer, Symphony Limited, says: “We are ecstatic to have partnered with reputed cricketers Harbhajan Singh, and Shikhar Dhawan. They came on board to create AI driven customized videos for our dealership partners who are an integral part of our company. The objective is to create brand love and deepen the bonding with our trade partners. We are consistently brainstorming and innovating to come up with intriguing campaigns. With this initiative, we hope to strengthen our relationships and reach new heights together.”
Nisheeth Lahoti, co-founder at Rephrase.AI mentions, “Generating AI videos with 2 big stars and a compelling narrative was a fresh challenge for us – however, seeing the commitment of the brand to build something for the distributor network was compelling. Rephrase.ai created a digital avatar that cloned the face and voice of the cricketer and used AI to generate a unique video for more than 2,000 stakeholders.”
