MUMBAI: HalaPlay, the online fantasy sports startup based out of Bengaluru and founded in 2017, have named the Pandya brothers, Hardik and Krunal as its inaugural brand ambassadors, in a post on its official Facebook page recently.
Both the cricketers are participating in the IPL 2019 with the Mumbai Indians once again. The deal has been facilitated by IMG-Reliance, the talent management firm that represents both of them.
The timing of the endorsement deal is another massive spring in the step for HalaPlay, which is aiming to gain a competitive edge through the IPL and the World Cup over established players in the industry such as Dream11 as well as other startups like BookMyShow-backed Fantain Sports and the Mobile Premier League (MPL). These firms have signed on MS Dhoni, Suresh Raina and Virat Kohli respectively as their brand ambassadors.
A few days back, HalaPlay was reported to have raised Rs 400 million in a funding round led by its 32% stakeholder Nazara Technologies as well as Delta Corp Limited.
