MUMBAI: Indian fantasy sports online platform, MyTeam11, has taken an industry-first decision by coming out with a multi-language option for its user base which exceeds 10 million, Exchange4Media reports.
The app allows users to select their preferred language, having been given nine choices namely English, Hindi, Marathi, Tamil, Telugu, Malayalam, Kannada, Gujarati, and Bengali.
If the move is successful during the IPL 2019, the brand could add this option for its kabaddi, football and volleyball games as well. The company also has former Indian batsman Virender Sehwag as its brand ambassador, who will be seen promoting the brand during the cash-rich competition and the ICC Cricket World Cup 2019.
MyTeam11 COO Sanjit Sihag stated: “Language had been a barrier for many, and we always aspired to overcome this. After all, nothing can be better than conversing or understanding things in your native language. Thus, we planned to launch a variety of languages for our users, becoming the first fantasy sports platform to take such an initiative.”
