MUMBAI: Indian fashion brand Sin Denim released an all-new TVC called ‘Game Changer’ on Saturday featuring its brand ambassador and cricket star Hardik Pandya.
The campaign brings out the new, eccentric and confident youth which are set to change the game and make a variance in the society. From chasing their dreams to breaking the rules, it emphasizes on how the youth have evolved to a point where nothing can stop them from being the game changers.
Various television channels such as MTV, VH1, India TV and 9XM to name a few will preview the TVC. The TVC will also be featured in more than 1,000 theatre screens pan India, including some of the most popular multiplexes like PVR and Inox. Along with the print campaign in the leading newspapers, the campaign will flash on key multi-city hoardings, covering about 100 cities.
Sin Denim’s product range encompasses fashion denims, casual shirts, cotton trousers, t-shirts, sweatshirts and jackets. Apart from being present in 1300 multi brand outlets, the brand is available in premium chains like Central, Reliance Trends, Unlimited, Brand Factory, Lulu, amongst the others. The brand is aggressively pursuing the expansion of its own exclusive stores. Sin Denim is well entrenched in the market of South, East and North India and has extensive overseas presence in Sri Lanka and Middle East as well.
“The season is going be a #GameChanger for us as we move ahead with the gen next. The youth are the most important section of a society, as they are the future. Only they can make a difference and emerge as the #GameChangers. With this campaign, we are creating the vision and validation of Sin denim as a brand that appeals to the new generation. On behalf of Sin Denim, we welcome Hardik Pandya as the face to our brand. As an upcoming youth icon, his commitment and drive is akin to the ideals of our brand. We are excited and looking forward to this association.” Mrs. Vijaylaxmi Poddar, Director of Clothing Culture Ltd, which owns the brand SIN Denim said.
The deal was negotiated by IMG-Reliance’s talent management division that have been handling all of Pandya’s commercial interests since 2016. The cricketer’s other brand endorsements include Zaggle, Gulf Oil, Eume, boAT and SG.
In an Economic Times report last month, IMG-Reliance had confirmed that Pandya earns Rs. 15 million per endorsement at present, a value which has shot up 10 times since the beginning of their partnership.
