HYDERABAD: Himalaya MEN, the men’s grooming brand of The Himalaya Drug Company, and grooming partner for ICC’s men’s events till 2022, has come up with an innovative new campaign called “Cheer in Whites” for the ongoing World Test Championship final 2021.
In the campaign, Himalaya MEN urges consumers to wear whites and cheer for Team India. Participating consumers also get a chance to win prizes like a sports bike, gold coins, and more.
Himalaya MEN brand ambassadors Virat Kohli and Rishabh Pant, along with upcoming cricket talent Ishan Kishan, are seen promoting the campaign, urging consumers to wear whites and cheer for Team India.
“Cricket is a widely celebrated and viewed sport by everyone in India. We are extremely pleased to partner with the International Cricket Council for the first ever ICC World Test Championship Final 2021, where Team India is the finalist. As a proud homegrown Indian brand, we are excited to support cricket’s truest format and cheer for Team India with this one-of-a-kind innovative virtual campaign. Through our ‘Cheer in Whites’ campaign, we aim to celebrate this game of cricket and spread happiness among every cricket fan, by encouraging them to participate virtually,” shares Rajesh Krishnamurthy, Business director – Consumer Products Division, The Himalaya Drug Company.
“Himalaya MEN is well entrenched in the Men’s grooming segment with its offerings in Face Care, Hair Care, Beard Care, and Shaving categories. The new campaign ”Cheer in Whites” is specially curated keeping in mind the safety and interest of cricket lovers. The innovative campaign aims at bringing cricket enthusiasts together virtually to support the Indian Cricket Team in the ICC World Test Championship Final 2021. The campaign also offers participating consumers a chance to win exciting prizes,” says Ashwani Gandhi, general manager – Consumer Products Division, The Himalaya Drug Company.
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