QINGDAO: Hisense, the consumer electronics and home appliances company, has announced its official partnership with the Nations League Finals 2023. The sponsorship will be the third time Hisense has been a partner of the finals and comes in the wake of new sales figures that indicate Hisense’s comprehensive sports marketing strategy to be succeeding, a media release said.
The deal with UEFA will mean the giant screens in the stadium are branded with the Hisense logo and will provide Hisense with pitch-side and press conference exposure. The partnership also means the consumer electronics company will be the sponsor of the tournament’s Skill of the Day content series, which highlights the most notable moments of individual flair at each game of the Finals.
During the tournament, Hisense will activate a bespoke campaign, ‘Way to Glory’, which reflects both Hisense’s continued progress internationally and the journey that the four finalists will embark on in pursuit of victory in the Finals. Hisense will use the Way to Glory campaign to promote its ULED series TV, Laser TVs, refrigerator range, and air-conditioners, the release added.
