NEW YORK: The Professional Fighters League (PFL), has announced that Adam Laitsas has been appointed Executive Vice President, International Strategy and Business Operations for the MENA region reporting to PFL CEO Peter Murray.
Laitsas will oversee PFL expansion plans and growing the sport of MMA throughout the Middle East including the 2024 launch of the PFL’s second international expansion league, PFL MENA, staging global PFL PPV Super Fight events and developing regional athletes into future PFL MMA World Champions, a media release said.
Building on the successful launch of PFL Europe earlier this year in partnership with DAZN, PFL will operate six regional international leagues over the next three years with PFL MENA set to launch in 2024. This disruptive model provides top fighters from around the world the opportunity to earn their way through the PFL’s sport season format to become regional champions and a pathway to the PFL’s Global Season platform, the release said.
Laitsas joins PFL after serving as SVP of Marketing Strategy for Madison Square Garden Sports where he led brand strategy and marketing operations for some of the most globally recognized teams in professional sports, including the New York Knicks and New York Rangers. Previously, he served as Senior Director, Head of North America Basketball Business at Adidas, the release added.
