MUMBAI: Legends League Cricket has announced its partnership with fantasy gaming platform Howzat for the first season of the league, scheduled to be played later this month.
The tournament will now be called as “Howzat Legends League Cricket”.
The Legends of Cricket representing India, Asia and the Rest of the World, will be played at the Al Amerat Cricket Stadium in Muscat, Oman to play competitive and exciting cricket, reviving the nostalgia and timeless rivalries between these Legends of the game. The League has a potential reach of over 500 million cricket fanatics across the globe through television broadcast and live streaming of the matches.
“We are extremely happy to announce this partnership with Howzat. A leading fantasy company from India, they are a young, vibrant and exciting brand to partner with. We wish to walk a long mile with them and ensure fans are treated with an entertaining form of Cricket,” said Legends League CEO Raman Raheja.
Hindi film icon Amitabh Bachchan is the event ambassador and will be promoting the league. The league also has former India head coach Ravi Shastri as its “commissioner”, looking after “cricketing aspects”.
As a host, Oman has presented itself a very promising destination for cricket after successfully hosting ICC T20 World Cup matches recently.
The first season of LLC will have former cricketers from India, Pakistan, Sri Lanka, Australia, England, among other cricket nations divided into 3 teams representing India, Asia and Rest of the World.
Recently LLC announced its partnership with Sony Pictures Networks India (SPN) to live telecast all the matches of the league on SONY TEN 1 and SONY TEN 3 channels as well as livestream the matches in India on SPN’s premium OTT platform SonyLIV.
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