INTERNATIONAL CRICKET COUNCIL (ICC) and England and Wales Cricket Board (ECB) have unveiled a new global marketing campaign, ‘Catch the Spirit’, designed to build excitement ahead of the ICC Women’s T20 World Cup 2026. The campaign launch coincides with tickets going on general sale.
The new film features cricket icons Andrew Flintoff, Lauren Bell, Ellyse Perry, Richa Ghosh, and Hayley Matthews.
The 10th edition of the Women’s T20 World Cup will run from 12 June to 5 July 2026, with matches staged across seven venues in England and Wales: Edgbaston (Birmingham), Old Trafford (Manchester), Headingley (Leeds), Hampshire Bowl (Southampton), Bristol County Ground (Bristol), The Oval (London), and Lord’s (London).
ICC Chairman Jay Shah said, “This campaign captures the energy of a World Cup and the spirit of global competition, brought to life by some of women’s cricket’s biggest stars and the unmistakable charisma of Freddie Flintoff. With world-class players from across the globe, and an incredible atmosphere that England and Wales will bring, next year’s tournament promises unforgettable moments for fans everywhere. This campaign is a celebration of that infectious spirit!”
