LONDON: IMG Arena, a leading sports content and technology business, has extended its longstanding partnership with Euroleague Basketball for live streaming rights for the sports betting industry, marking a decade of collaboration between both companies.
The deal also sees IMG Arena extend its relationship with Euroleague Basketball to capture live game data in stadia from over 500 matches a season from the Turkish Airlines EuroLeague and 7DAYS EuroCup. IMG Arena will distribute FastPath Data to hundreds of licensed sportsbook operators around the world in under a second.
The partnership extension builds on Euroleague Basketball’s growth on all audience verticals during the last three seasons, with a remarkable 75% growth in TV viewership, over 20% in social media followers and over 25% in on-line viewership.
Headquartered in London, IMG Arena’s clients include the ATP, UFC, European Tour, PGA Tour, MLS and the FA.
