The Confédération Africaine de Football (CAF) and IMG announced Monday that the global sports, events and representation company has won the exclusive rights to distribute the international media rights for CAF’s events in 85+ countries from 2023-2025. This excludes in Sub Saharan Africa and the MENA region.
The deal will see IMG manage the broadcast deals for the next two editions of the Africa Cup of Nations (AFCON) – the TotalEnergies CAF Africa Cup of Nations Côte d’Ivoire 2023 and the CAF Africa Cup of Nations Morocco 2025 – as well as the tournament’s qualifiers.
Additionally, IMG will distribute the media rights for the TotalEnergies CAF Africa Women Cup of Nations 2024, the TotalEnergies CAF African Nations Championship, the men and women’s CAF Champions League, TotalEnergies CAF Confederation Cup 2023/24, CAF Africa Beach Soccer Cup of Nations 2024, and the Futsal Africa Cup of Nations 2024, among others.
Robyn Cox, VP & managing director, Africa, for IMG’s media business, added: “The TotalEnergies Africa Cup of Nations is the biggest event on the African Continent and one of football’s most watched competitions. We’re looking forward to expanding our partnership with CAF to help unlock greater value from its media rights, grow the competition’s global audiences and enhance fans viewing experience.”
The deal strengthens IMG’s partnership with CAF, having recently been appointed as the federation’s global sponsorship agency through 2025, securing a deal with Puma to supply the official match ball for CAF-organized tournaments. IMG also provides marketing intelligence, data analysis and consultancy services to support CAF in the development of their new commercial sponsorship strategy.
