LONDON: The Arab Gulf Cup Football Federation (AGCFF) has announced a long-term commercial partnership with IMG for the next six Arab Gulf Cup tournaments, being held from 2023 to 2031.
As part of the deal, IMG will build a stronger presence in the region to deliver a full scope of services including the marketing of media rights, all sponsorship areas, and corporate hospitality sales. IMG will also work to ensure the highest standards of production coverage for the eight-team biennial tournament.
IMG will market media rights across all platforms, and sponsorship sales will include tournament naming rights and perimeter boards.
The Arab Gulf Cup is a historic biennial tournament that brings together the national teams of Bahrain, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates and Yemen. The 25th edition of the tournament was recently postponed to January 2023 due to the COVID- 19 pandemic. As a result, IMG will begin its work on commercial activities related to the two next events (the 25th and 26th editions) followed by tournaments in 2025, 2027, 2029 and 2031.
The tournament format consists of two groups of four with the top two qualifying for the semi-finals and the winners contesting the final. Bahrain is the current Gulf champion, having won the title in the 24th Gulf Cup held in Doha in 2019.
