European furnishings brand VOX India has marked its first major cricket series sponsorship as associate gold sponsor for the ongoing showdown between India and Sri Lanka, which kicked off Saturday, July 27, and runs through to August 7.
VOX India’s logo will adorn the mid-wicket pitch mat, ensuring brand visibility throughout the tournament.
Upul Nawaratne Bandara, head of Marketing at Sri Lanka Cricket, noted, “We’re deeply appreciative of VOX India’s partnership in this series. This alliance, much like cricket itself, exemplifies strength, endurance, and excellence – qualities that resonate both on the pitch and in the building structures.”
Speaking on the partnership, Varun Poddar, founder of VOX India, said: “VOX India is proud to step up to the crease as the associate gold sponsor for the 2024 India vs. Sri Lanka cricket series. This partnership offers us a perfect opportunity to engage with passionate cricket fans and elevate our brand presence. Cricket relies on a solid pitch and top-notch equipment, much like how VOX India provides the bedrock of construction excellence through our cutting-edge building materials. Our alliance with this cherished sport mirrors our dedication to robustness, longevity, and superior performance—attributes that shine both in cricket stadiums and the edifices we help construct. We’re set to hit a six with this sponsorship, cementing our position in the hearts of cricket aficionados and construction professionals alike.”
The collaboration underscores VOX India’s commitment to advancing athletics and unveils fresh corporate social responsibility programs focused on societal progress and eco-friendly practices, mirroring the firm’s goal of fostering constructive transformation beyond its primary operations.
The cricket showdown between India and Sri Lanka kicked off with a trio of T20 matches that commenced July 27, succeeded by a three-game ODI series starting August 2. Cricket enthusiasts can tune into the Sony Sports Network for live coverage, where VOX India’s logo will enjoy significant visibility throughout the tournament.
