KRAFTON INDIA has appointed Indian cricketer Yashasvi Jaiswal as the brand ambassador for its mobile gaming franchise, Real Cricket. The announcement is supported by the launch of a new campaign film that captures the moments leading up to the first delivery of a match.
The film draws a clear parallel between a cricketer’s on-field preparation and the intensity of competitive gameplay within the Real Cricket ecosystem. Shot in a broadcast-style format, it highlights themes of focus, discipline and match readiness. The campaign film is currently live across Real Cricket’s Instagram and YouTube platforms.
As part of the association, Jaiswal will also be integrated into the game itself, featuring across modes such as Quick Match, Test Match and RC Pass. Players will be able to select him while playing as the Rajasthan Royals within the game.
Jaiswal said, “The preparation happens long before the first ball is bowled. Real Cricket captures that intensity – the focus, the strategy, the pressure of every decision. It’s a platform that lets fans step into that mindset, and I’m proud to be part of a franchise that takes the sport as seriously as we do on the field.”
Anuj Sahani, head of KRAFTON Incubator Program & associate director publishing, shared, “Yashasvi represents everything Real Cricket stands for – discipline, preparation, and performance under pressure. His journey mirrors the ethos we’ve built into the game: that success in cricket, whether on the field or on the screen, comes from understanding the sport deeply and respecting the craft. As we scale Real Cricket from a beloved homegrown franchise into a mainstream cricket platform, we needed an ambassador who embodies authenticity and resonates with the generation that plays as much as they watch. Yashasvi is that connection – a young, relatable cricketer whose mindset aligns perfectly with how millions of Indians now experience their favourite sport: interactively, strategically, and with genuine competitive intent.”
