PUNE: Industry stalwart and former professional esports player, Abhijeet Andhare, widely recognized by his gaming moniker Ghatak, has joined forces with seasoned professional Sunny “Fea” Lohia to co-found Trident Gaming, an esports and gaming solutions company.
Per an official release, Trident Gaming, headquartered in Pune, “aims to redefine the esports narrative by prioritizing the development of emerging talents, fostering community connections, instilling accountability in player contracts, and enhancing brand commitments. As a bootstrapped venture, Trident Gaming envisions a comprehensive approach to elevate the Indian esports industry’s growth and branch out revenue streams”.
Trident Gaming’s initiatives include launching programs and intellectual properties (IPs) to identify emerging talents and groom them to become national stars. Additionally, as a part of these grassroots-level initiatives, the company is in conversation with several educational institutes to incorporate esports as a club, ensuring maximum penetration in colleges.
Trident Gaming also aims to bridge the gap between brands and the esports/gaming industry, offering a one-stop destination for all their needs with services such as marketing solutions, IP creation and management, talent management, athlete representation, content production, broadcast solutions, and sponsorship and brand integration. These will help brands successfully execute any marketing initiative in esports and gaming while realizing their goals. Trident Gaming will also assist international esports organizations looking to enter the lucrative Indian market by assisting with scouting, player management, bootcamp identification, and legal framework.
Promising players identified by Trident Gaming through its grassroots-level IPs and collegiate programs will be guided on how to work in the esports industry, hone their skills, and become a star. Ghatak, who brings a wealth of esports coaching experience, will play a crucial role in building this part of the business.
Lohia, meanwhile, has a rich history of experience with his previous venture, Esports Network, a production house that has served prominent clients like Tencent, AMD, Rooter, Garena, Red Bull, and Ampverse.
