The TATA Indian Premier League 2025 will generate $105.31 million (INR 9 billion) in sponsorship revenue, according to estimates made by data and analytics company GlobalData.
Six brands partnered with the 2025 edition of the IPL, with Tata Group holding the largest sponsorship agreement with the league in terms of annual value, worth an actual value of INR 5bn ($60.15m) as title sponsor.
Wonder Cement was the only new sponsor of the competition in 2024. The four-year deal was unveiled ahead of the beginning of the 2024 edition’s knockout stages.
GlobalData’s latest report, “Business of the Indian Premier League 2025”, reveals that the Mumbai Indians are estimated to generate the most sponsorship revenue across the 10 IPL teams. The Chennai Super Kings are the most followed IPL franchise across Facebook, X, and Instagram, with over 42 million social media followers.
Olivia Snooks, Sport analyst at GlobalData, comments: “All six brands sponsoring the IPL are headquartered in India. The IPL’s emphasis on collaborating with India-based brands stems from its robust domestic orientation, the substantial Indian fan base, and the league’s commitment to bolstering local enterprises.”
The prize money for the 2025 edition of the IPL remains unchanged from the previous season, and this has been the case since the 2022 season. Therefore, it is expected to see the winning team receive INR 200m ($2.36m), while the runners-up will receive INR 130m ($1.53m). There are also individual awards with cash prizes for the player who has the most runs throughout the tournament, the Orange Cap, and the most wickets, the Purple Cap. Both are expected to receive INR 1m ($11,838).
Snooks continues: “The IPL has a superior prize pool compared to the other franchise tournaments globally. The winners of the 2025 edition of the Pakistan Super League, for instance, will receive $500,000, whilst the runner-up will receive $200,000. There is no prize money for finishing third and fourth. Despite the PSL’s growth, the viewership, popularity, and value of media rights agreements that the IPL receives are unmatched.”
The consumer goods sector firmly holds the lead in sponsorship deal volume across the 10 IPL franchises in 2025. The sector’s most significant agreement, in terms of annual value, is between the Kolkata Knight Riders and RR Kabel, a wire and cable manufacturer. The partnership sees RR Kabel serve as the team’s secondary shirt sponsor, with the deal valued at an estimated $1.25m per year. The consumer goods sector also stands as the largest contributor in terms of annual deal value.
Snooks concludes: “The consumer goods sector has bolstered its presence across the league compared to the 2024 edition of the tournament. There are four additional sponsorship deals in the 2025 season, showing a greater involvement in the league.
“Owing to the IPL’s immense popularity, the tournament possesses the capacity to influence consumer behavior and drive sales significantly. Brands within the consumer goods sector are eager to forge partnerships and invest substantial resources to capitalize on the tournament’s viewership. This strategic spending not only enhances brand visibility but also fosters consumer awareness.”
