MUMBAI: The Indian Premier League governing council (IPL GC) Thursday announced RuPay, the flagship product of National Payments Corporation of India (NPCI), as an official partner of the IPL in a two-year agreement that kicks off with the upcoming 2022 edition, which begins 26th March.
With the onboarding of India’s global card payment network, IPL’s official partner (associate sponsorship) count now stands at six. Alongside RuPay, there is Dream11, Unacademy, Cred, Upstox and Swiggy Instamart 3.
Aside from the official partners, there is of course title sponsor Tata Group, in addition to umpire partner Paytm and strategic time-out partner CEAT.
Brijesh Patel, chairman, IPL, said: “We are pleased to have RuPay on board as an official partner of the Indian Premier League 2022. This association of IPL and RuPay, the flagship product of NPCI, brings together two of India’s best homegrown brands and is set to create a huge impact on millions of Indians across the globe, encouraging digital payments adoption in a faster and seamless manner.”
Commenting on the partnership, Ms Praveena Rai, chief operating officer, NPCI, said: “We are delighted to partner with the BCCI for one of the most celebrated sports leagues – Indian Premier League. We believe RuPay resonates well with IPL as both brands are bringing India together. Just like IPL provides high voltage entertainment to all Indian cricket lovers, RuPay offers tech-led, innovative, and customized offerings to people across the country, being accepted in India and internationally. With RuPay’s venture into IPL as the official partner, we feel it is one of the best ways to define the tech-savvy, youthful, contemporary brand personality of RuPay.”
