MUMBAI: Trending hashtags and viral posts have resulted in the Indian Premier League (IPL) recording nearly 10 million social media mentions, moneycontrol.com reports.
The return of Chennai Super Kings in particular, and Rajasthan Royals as well, have helped the tournament gain more popularity on social media than the previous season in which 6.2 million social media mentions were recorded.
Wavemaker Mesh, a media, content and technology agency came up with these figures after analyzing social media conversations around the IPL between April 7 and May 4.
When it comes to players, MS Dhoni continues to engage fans like none other whether it is through his performances, his resurgence, his team or his own posts. Last year, he recorded 500,000 mentions on social media. This time, he has had 1.08 million mentions till May 4.
The report mentioned that Delhi fans were the most active during the IPL at 37%, followed by Tamil Nadu (18%) and Maharashtra (11%).
Talking about advertisers, Vodafone once again has shined bright on the IPL and on social media. Its’ FANtastic Breaks campaign featuring the evergreen Zoozoos are the most watched and talked about advertisments on digital platforms in the IPL 2018.
That is followed by Coca-Cola’s “Share a Coke” campaign, whose single video recorded more than 17 million views.Lastly, Tata has also had an active IPL 2018 keeping the social media alive with posts on various themes. As a result, they come third on the list.
