MUMBAI: With the VIVO IPL playoffs fast approaching, host broadcaster Star Sports has launched a television commercial pegged as “Race To Playoffs”, highlighting how every 2 points matter at this stage.
The national TVC mastered in seven languages – Marathi, Tamil, Telugu, Malayalam, Bengali, Kannada and Hindi – showcases 2 times tables that the nation is reciting, portrayed on a chalkboard, emphasizing the fact that every 2 points matter in the run up to the playoffs. The campaign highlights the closely fought contests between IPL teams.
The ‘Race to playoffs’ TVC focuses on the unpredictability of the tournament at this stage and the extent of fan anticipation and dedication.
The national TVC “Kaun Banayega Apni Jagah Playoffs Mein? Or Race to Playoffs” has been conceived, conceptualized and directed by the Star Sports in-house creative team with music done by Pankaj Awasthi.
