MUMBAI: The Indian Premier League (IPL) was not only a hit amongst sponsors and advertisers, but also amongst fans online. The keyword “IPL” had a volume of 1.8 million, as per the findings of SEMrush, a search engine optimisation (SEO) and search analytics software.
The SEMrush’sstudies the online user behaviour of 192 million viewers and provides intelligence data such as website traffic information, keywords projected AdWords spend and other SEO-related data.
IPL’s results have shot up by double as the IPL keyword volume in April 2017 was 823,000.
“When it comes to big-ticket events like IPL, marketeers get only one chance to create a campaign that perfectly targets their audience in the context of that event. This means, they should rely on hard data more than intuition when developing creatives and crafting the right brand message.
“Data lets us analyse what worked in the past, as well as upcoming trends, and gives us a better shot at connecting with customers,” Rohan Ayyar, regional marketing manager – India, SEMrush, told Business Standard.
