JioStar, the official broadcast and streaming partner for IPL 2025, reached an unprecedented one billion viewers across TV and digital, recording the highest-ever cumulative watch-time of over 840 billion minutes.
Per JioHotstar, new benchmarks were set with over 23.1 billion views and 384.6bn minutes of watch-time, reflecting a 29% year-on-year surge in digital viewing. This momentum was driven by a sharp rise in Connected TV (CTV) consumption, which alone grew by 49%, underscoring the growth of large-screen digital viewing in India, in parallel with the existing penetration of linear large-screens, a media release said.
On linear television, the league set a new benchmark for live broadcast viewership, with Star Sports powering 456bn minutes of watch-time and recording the highest average TVR (rating) across the viewing universe and key demographics on the network.
The finals, played between Royal Challengers Banglaore (RCB) and Punjab Kings, amassed an unprecedented 31.7bn minutes of watch-time across JioStar’s platforms (Star Sports and JioHotstar), making it the most-watched match in the history of T20 Cricket, the release further asserts. On TV, powered by Star Sports, it registered the highest-ever reach for a T20 match at 169 million viewers and watch-time at 15bn minutes. On JioHotstar, the match rewrote digital history, emerging as the biggest T20 match ever with 892m video views, 55m peak concurrency, and 16.74bn minutes of watch-time, the release added.
This season will be remembered as one of the most iconic in the league’s history, with RCB lifting the trophy among the many firsts, which included Virat Kohli finally clinching an IPL title and 14-year old Vaibhav Suryavanshi becoming the youngest centurion at this level. It will also be remembered for firsts in viewing experiences offered on JioStar’s platforms including MaxView 2.0 – the native mobile experience now enriched with intuitive “swipe” navigation for clips, dedicated FAST channels serving key fan tribes, voice-based video search and VOD content in 12 Indian languages.
JioStar CEO – Sports and Live Experiences, Sanjog Gupta said: “The incredible viewership numbers are reinforcement of our belief in the commitment to serve fans and the potential for growth of even a scaled property like the TATA IPL.
“We had a two-pronged approach this season. We wanted to widen the consideration for the tournament experience, by focusing on key viewer cohorts which had a light-touch relationship with IPL while also offering a deep, navigable consumer journey to grow engagement with committed fans. From non-viewers and fringe viewers co-viewing the IPL to deeply immersed fanatics, JioStar offered customized offerings for a wide spectrum of distinct cohorts defined by age, consumption profile and region. From the invite and proposition to the broadcast, we were committed to delivering hyper-personalized experiences that are inclusive, intuitive, interactive, and immersive. We extend our heartfelt gratitude to the fans, whose passion and love for the game inspires us. We would also thank BCCI and our partners, whose support is critical in our endeavor to constantly raise the bar on industry-defining experiences we offer on our platforms,” he added.
The season also opened strong, with the first weekend (three matches) clocking 49.56bn minutes of watch-time across platforms, which is an all-time IPL record. JioStar delivered over 25 feeds in 12 languages across TV and digital. The presentation was made more inclusive and immersive and engaging for fans with options and experiences such as 4K with Dolby Atmos audio, VR 360 Live, Live Audio Descriptive, Indian Sign Language, and a multi-cam feed among other features, the release added.
