Italian aperitivo, Aperol, will be bringing a slice of Italian culture and joy to the world of tennis as an Official Partner of the US Open.
As an official partner, Aperol is inviting consumers to “Join the Joy” this year as they watch the world-renowned international tennis championship and NYC’s ultimate daytime social gathering, the US Open, both in person and from home, including:
Fans at the stadium can find Aperol in two locations – A bright orange branded, indoor-outdoor patio bar located off the grounds’ primary esplanade, just east of the main entrance to Arthur Ashe Stadium, and across the grounds near Court 5, where Aperol will be served from an authentic Italian Apé Truck. Both destinations were designed in the spirit of Aperol’s founding principle of togetherness.
Aperol is also partnering with Racquet Magazine for their second annual event, Racquet House NYC to bring the joyful vibe to Rockefeller Center before the start of the tournament. Scheduled events are invite only, however the court is open to the public.
