MUMBAI: JioCinema continued to set new benchmarks as it clocked 25 million concurrent viewers during the Qualifier 1 of the TATA IPL 2023 match between Gujarat Titans and Chennai Super Kings. JioCinema not only broke its own record for the third time this season but also equalled the world record set during India vs New Zealand Semi-Final in the ICC 2019 World Cup, a media release said.
On April 17, 24 million viewers came together to watch MS Dhoni’s CSK defend against a run chase from Royal Challengers Bangalore at the M. Chinnaswamy Stadium. This record was set after bettering the one they set on April 12th of a peak concurrency touching 22 million, again when Dhoni gave a glimpse of the good old days of thrilling finishes against Rajasthan Royals.
JioCinema continues to set global benchmarks in the world of digital sports viewing as it clocked over 13 billion video views in the first five weeks of the TATA IPL 2023. Viewers were glued to JioCinema’s fan-centric presentation as the average time spent per viewer per match touched 60 minutes, the release said.
JioCinema has 26 top brands partnering for their digital streaming of TATA IPL 2023, including Dream11, JioMart, PhonePe, Tiago EV, Jio, Appy Fizz, ET Money, Castrol, TVS, Oreo, Bingo, Sting, AJIO, Haier, RuPay, Louis Philippe Jeans, Amazon, Rapido, Ultra Tech Cement, Puma, Kamla Pasand, Kingfisher Power Soda, Jindal Panther TMT Rebar, Saudi Tourism, Spotify and AMFI, the release added.
