JIOSTAR HAS SECURED five major brand partnerships ahead of the ICC Women’s T20 World Cup 2026. Google has signed two integrations with Gemini as co-presenting sponsor across handheld, CTV, and linear TV, and Google Pay as associate sponsor across handheld and linear TV.
Havells has come on board as co-presenting sponsor across linear TV and CTV.
Union Bank of India has opted for an augmented reality bug integration across all platforms, while NPCI’s BHIM has secured a free commercial time deal on linear television.
The sponsorship activity comes on the back of strong viewership numbers from recent ICC women’s tournaments. The ICC Women’s Cricket World Cup recorded a reach of 446 million viewers, the highest ever for a women’s cricket tournament. The India vs Pakistan match became the most-watched women’s international match in digital history, with a reach of 28.4 million and 1.87 billion minutes consumed and was also the highest-rated league-stage match in ICC Women’s ODI World Cup history on linear television.
