JioStar has announced the launch of MegaBlast, a new media product that the network “helps brands capture attention at scale, in just one day”.
Per an official media release, “MegaBlast offers a unique blend of speed, scale, and visibility. It delivers 365 million viewers in a single day across 84 television channels and JioHotstar, with coverage in 10 languages and deep penetration across both urban and rural India.”
“MegaBlast is a response to what brands have been asking for the ability to dominate attention, not just buy media. Today’s marketers want impact they can measure and moments that move the needle. With MegaBlast, we have brought together two of the most powerful platforms, television and digital, to deliver unmatched visibility, reach and efficiency, all in one day,” said Ajit Varghese, Head of Revenue – Entertainment & International, JioStar.
JioStar asserts that MegaBlast “can help brands achieve over 4.5 billion ad views in just 24 hours”. Per the network, the format “can help deliver an average frequency of 13 exposures per viewer” — all in one day.
MegaBlast uses formats such as Brand Bridge, Spotlight Frames, Pause Ads, Stings, and Mega Spots. These are integrated into shows and high-viewership content.
JioStar further asserts that “at under one paisa per view, MegaBlast is also a highly cost-effective option, offering national scale, concentrated within a single day.
