MUMBAI: JSW Steel has roped in cricketer Rishabh Pant as brand ambassador for the company for its JSW ColorOn and JSW NeoSteel products in a three-year endorsement deal.
The company posted on its official Twitter handle the following tweets: “We’re ecstatic & overjoyed! Join us in welcoming
@RishabhPant17 to the JSW Steel Family! Here’s to the beginning of a great association as brand ambassador for #JSWColouron+ & #JSWNeosteel. #RishabhPantWithJSWSteel”
“We are thrilled to have @RishabhPant17 as our brand ambassador and have no doubt that this partnership will be beneficial and increase the recall for the JSW Neosteel and JSW Coloron+ brands.”- @ParthJindal11 #RishabhPantWithJSWSteel #JSWNeosteel #JSWColouron+”
Jayant Acharya, director (Commercial, Marketing & Corporate Strategy, JSW Steel, noted: “We welcome @RishabhPant17 to JSW Steel as our partner in growth. We believe that our association with Rishabh will help create greater awareness for our products.”
Financial terms were not disclosed.
