KEI INDUSTRIES, one of India’s leading wire and cable manufacturers, has announced a strategic partnership with the Lucknow Super Giants (LSG) as principal partner for the 2026 Indian Premier League (IPL) season.
The collaboration is designed to strengthen KEI’s brand presence and deepen its market reach across the country. As part of the agreement, the KEI logo will feature on the right chest of the official match jerseys worn by LSG players and team staff, delivering exposure throughout the tournament. The branding will also be integrated across the franchise’s matchday activations and associated on-ground initiatives.
In addition, KEI Industries will secure rights to leverage team and player imagery, along with the LSG brand assets, for its marketing and promotional campaigns. The partnership will be supported by a comprehensive, multi-platform communications strategy spanning print, outdoor, television, digital and social media during the IPL season.
KEI Industries chairman-cum-managing director Anil Gupta shared, “We are delighted to announce our partnership with Lucknow Super Giants, one of the most dynamic and rapidly growing franchises in the IPL. KEI is among the leading wires and cables companies globally with a presence in over 60 countries and we see strong synergy between the two brands.The presence of internationally acclaimed players and their consistently strong performances resonate with the core values of the KEI brand. India is a cricket-loving nation, and through this partnership we aim to further strengthen brand visibility and build meaningful connections with our audiences across markets.”
RPSG Sports CEO Vinay Chopra added, “We are pleased to partner with a well-established and robust company like KEI Wires & Cables. KEI is recognised for its sustainability-driven initiatives, and this partnership aligns perfectly with our vision. This association provides KEI, the No. 1 exporter and leading Wires & Cables brand with access to the massive and engaged LSG fan base, and we are confident of delivering significant value to KEI Wires & Cables.”
