KOCHI: Polycab India Limited, a leading manufacturer of electrical goods in India, announced Monday its partnership with Kerala Blasters FC for the upcoming Indian Super League season 11.
As an associate partner, Polycab is taking a significant step in its sports marketing strategy to reach out to the country’s sports enthusiasts. This collaboration highlights the company’s commitment to supporting and celebrating Indian sports.
Football has been rapidly gaining traction in India, with the ISL playing a pivotal role in boosting the sport’s popularity. According to Ormax report, football audiences have grown to a whopping 305 million in India, which is a 45% share of the total sports viewers. This provides Polycab India with a unique opportunity to connect with a growing and passionate fan base to build brand recall and resonance.
As part of the collaboration, Polycab will showcase its branding across different elements during the matches and the KBFC logo will be incorporated in all product collaterals, in-shop, and outdoor campaigns. Additionally, Polycab will conduct various consumer promotions around the league and build activity zones for consumer engagement. Polycab will also engage with its entire trade network and electricians’ community across Kerala.
Speaking about this association, Ishwinder Singh Khurana, executive president and chief business officer – B2C said, “Resilience, dedication, and an undeterred spirit are qualities that the vibrant and energetic Kerala Blasters FC team embodies; these core values resonate seamlessly with Polycab’s brand ethos, making this partnership a perfect fit. Polycab is committed to enhancing the investments in Kerala and has allocated substantial resources towards this pursuit. One of our goals of engaging with India’s dynamic sports community is perfectly realized through our partnership with Kerala Blasters FC.”
Nikhil B. Nimmagadda, director, Kerala Blasters FC said, “KBFC has grown tremendously as a brand in the last 10 years. This partnership with Polycab is a further testament to KBFC’s growing national brand partner portfolio. We hope this brings new energy to KBFC’s marketing and branding initiatives while aligning with Polycab’s vision of fostering community engagement and eco-conscious growth. We welcome Polycab to the Blasters family and look forward to building a long-term association.”
As Kerala Blasters FC gears up for another season, fans can look forward to innovative activations and experiences brought to life by this collaboration.
