KOLKATA: Philips India has announced Indian cricket skipper and youth icon Virat Kohli as brand ambassador for its male grooming product range.
Philips sees Kohli as a key influencer to drive the brand among millennials.
Dipti Jagdev Shah, senior Marketing director & Business head, Philips Personal Care, said: “To associate with Virat Kohli is a natural choice, his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly. He embodies the inner confidence to stand-up for what feels right to him. ‘Do what feels right’ is Philips’ powerful call to action to encourage Indian men to follow their instinct and do what feels right.”
ADA Ratnam, president, Personal Health, Philips India Limited, said: “It gives me immense pleasure and pride to welcome Virat Kohli to the Philips family. Virat exemplifies the confidence that comes from within; beyond the traditional role of a man. We are confident that with this association, we will reach out to the Indian youth with the important message of ‘Do what feels right’, and enable men to express their individuality and take care of their looks. Our association with Virat underlines the deep commitment Philips has to India and we will continue to bring world class innovations to Indian consumers.”
In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Philips launched a viral campaign centred around a debate as to whether Kohli should insure his beard.
