SYDNEY, Australia: SailGP announced Thursday a new sponsorship with KPMG Australia, which sees the leading professional service firm become the title partner of the Australia Sail Grand Prix I Sydney, in a multi-season deal.
The global racing League will return to the iconic Sydney Harbour on 18 and 19 of February, 2023.
The new partnership has been developed from the successful commercial relationship formed between KPMG and SailGP for the 2021 Australian event, whereby KPMG was the presenting partner. The continuation and expansion of the partnership demonstrates the commercial growth of SailGP and further cements the league’s status as a marquee event on the Australian sporting calendar.
KPMG employs almost 10,000 people in Australia, providing professional services to organisations across a wide range of industry, government and civil society sectors.
KPMG National managing partner for Client Experience & Brand, Amanda Hicks said: “KPMG’s sponsorship of the world class SailGP event for the second year in a row is about reflecting the importance of taking positive action for climate and protecting the environment. SailGP highlights how we can continue to challenge ourselves in nature, and also harness significant technology solutions for a better sport and a better planet. This is the kind of environmentally friendly sport, experience, and innovation that our firm supports and celebrates towards a climate positive future.”
The KPMG Australia Sail Grand Prix I Sydney is the ninth event of SailGP Season 3, with the championship having commenced in Bermuda in May this year. Following Tom Slingsby’s Australian side securing second place at the third event in Plymouth in July, the fleet – comprising the sport’s best athletes – will head to Copenhagen this weekend and then Saint-Tropez, Cádiz-Andalucía, Dubai, Singapore, Sydney, New Zealand and San Francisco.
The KPMG partnership was facilitated by IMG, SailGP’s global agency for media rights, sponsorship and host venue rights. IMG is part of Endeavor, a strategic investor in SailGP, and previously negotiated the commercial relationship between SailGP and KPMG for the 2021 Australian event.
Tickets for fan experiences at the KPMG Australia Sail Grand Prix | Sydney on 18-19 February will go on sale in October.
The KPMG Australia Sail Grand Prix is supported by the NSW Government via its tourism and major events agency, Destination NSW.
