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Coming off one of the most thrilling seasons in Spanish football history, LaLiga returns with new features for the 2025/26 campaign, most notably a revamped broadcast experience and a bold campaign designed to reawaken fan excitement and reignite their passion for the league.
Reinforcing its commitment to innovation, LALIGA has developed a new match opening sequence that will air before each LaLiga EA SPORTS and LaLiga HYPERMOTION fixture. These sequences highlight the collective strength of the clubs and immerse viewers in the world of LaLiga just moments before kick-off.
To deepen emotional connection and reinforce “The Power of Our Fútbol,” LaLiga is also launching a new campaign titled “See What You’ve Never Seen Before.” Timed with the start of the season, the campaign is designed to reconnect with fans on an emotional level and spark renewed excitement during the summer holiday period.
The new opening sequence will debut on television and streaming platforms on 15th August, the opening day of the new season. It presents a three-dimensional visual composition based on the movement of shapes, materials, and textures reminiscent of artisanal metalwork. The sequence builds a narrative where each element interweaves fluidly, converging into a unified whole. This metamorphosis symbolizes the coming together of clubs under a collective identity, with LaLiga as the unifying element, a visual metaphor for its positioning: “The Power of Our Fútbol.”
Campaign to reconnect with ‘The Power of Our Fútbol’
LaLiga’s “See what you’ve never seen before” campaign will run through the end of summer and air across all the competition’s official broadcasters, aiming to reignite fan excitement by connecting with the emotions experienced last season. The campaign will include cross-cutting activations throughout the LaLiga ecosystem, all designed to further enhance the fan experience.
