LONDON: LaLiga has signed a new, five-year partnership with Stats Perform which will see the specialist firm exclusively collect and manage live official data and player statistics from over 800 LaLiga matches per season and distribute them to enhance LaLiga coverage for licensed global broadcasters, sponsors, publishers, fantasy providers, sportsbooks and the leagues’ own digital platforms.
Stats Perform’s Opta data will power an extensive new range of audience experiences on LaLiga broadcast, digital and social platforms, including AI-powered advanced analytics and predictions, to bring fans and bettors closer to the action.
Stats Perform’s Opta-powered PressBox Graphics platform, already used by over 150 Stats Perform clients, will create new visual assets for La Liga and its sponsors, that deepen and extend fan interest from 90 minutes to the entire multi-day match lifecycle, at scale.
The partnership further elevates the position of Stats Perform and its Opta data brand as the preferred provider of live scores and player statistics for men’s and women’s professional football. LaLiga’s continued presence in Stats Perform’s portfolio reinforces their position across Europe, as Opta is the official data provider for 4 of the big 5 football leagues and is used by the world’s biggest clubs, federations, broadcasters, media and sportsbooks.
Stats Perform also retains the right to distribute live video streams of LaLiga matches to licensed sportsbooks in international markets via its recently upgraded ‘Bet LiveStreams’ service.
LaLiga joins Italy’s Serie A, France’s Ligue 1 and over 60 other football competitions in Stats Perform’s Bet LiveStreams portfolio, alongside premium round-the-clock tennis, basketball, cricket, ice hockey and two major new features, Instant Highlights and Smart Stats Overlays.
As part of the deal Stats Perform’s Integrity services division will work closely with LaLiga’s in-house Integrity Unit to monitor all levels of Spanish football for potential match manipulation activity. The two Integrity departments have already been working together for the past five years and outputs have included significant contributions to major law enforcement investigations into match-fixing.
Highlights
Stats Perform to exclusively collect and distribute official LaLiga data to broadcasters, publishers, teams, fantasy and betting until 2028
Stats Perform also retains live betting streaming rights to LaLiga, reinforcing its unbeatable offering for the world’s biggest sport, football
Long-term partnership includes new metrics and strategic tools for LaLiga clubs, sponsors and broadcasters to accelerate fan growth and engagement
