L&T Finance (LTF) has unveiled its latest television commercial, ‘Just Zoom Two-wheeler Loans’, starring brand ambassador Jasprit Bumrah. Carrying the tagline ‘Bumrah Ki Speed Par’, the campaign draws a parallel between the cricketer’s pace and precision and LTF’s promise of quick and seamless loan approvals.
The commercial premiered during the Asia Cup 2025, where L&T Finance is an associate sponsor on the Sony TV Broadcast Network across 13 channels. It highlights key benefits of LTF’s two-wheeler loans, including instant approval, maximum loan eligibility, and EMIs starting at Rs 2,199 per lakh.
Set in a two-wheeler showroom, the film depicts a customer questioning the speed of the loan process. In a clever cut, the scene is juxtaposed with a live cricket match featuring Bumrah. As he bowls a decisive delivery, the loan representative completes the entire digital application—from document upload to approval—perfectly timed with the wicket-taking moment, reinforcing the campaign’s core message of speed.
The integrated campaign will run across 13 cities—Ahmedabad, Bengaluru, Bhubaneswar, Chennai, Coimbatore, Cuttack, Hyderabad, Kolkata, Lucknow, Patna, Pune, Varanasi and Guwahati—supported by outdoor billboards, airport branding in Mumbai, inflight magazine placements, metro visibility, WhatsApp bot integration for two-wheeler loans, and digital campaigns on social media.
As part of its engagement initiatives, LTF will also roll out an AI-powered ‘Bowl like Bumrah’ contest, encouraging users to replicate the pacer’s action and speed to win prizes. Further activations include giveaways of Bumrah-signed gloves and a dedicated influencer campaign.
The ad will air on Sony Sports channels in English, Hindi, Tamil and Malayalam, and on Sony PIX, Sony Max and Sony Wah, along with their HD feeds.
LTF chief marketing officer Kavita Jagtiani said, “Our vision for this film was clear: sharp, direct, and maximum impact. It is a reflection of our Two-wheeler loan proposition itself. We strategically leveraged Bumrah’s image to showcase our commitment to delivering a swift loan process, ensuring our customers that their wait time will be as short and decisive as his run-up to the crease. Over and above this, we are also using artificial intelligence to create exciting and highly personalized customer experiences at every touchpoint with Bumrah.”
