MANCHESTER: Premier League champions Manchester City aim to expand their presence in China, having signed a new partnership agreement with PAK Lighting, the country’s leading supplier of high quality indoor and outdoor lighting products.
As a part of the deal, PAK Lighting becomes City’s first-ever Official Lighting Partner in China and will aid the club in fan engagement activities in the country beginning from their pre-season tour which is likely to take place in the end of July.
PAK and City will aim to enhance their partnership through a variety of in market initiatives, including promotional assets, access to exclusive behind the scenes footage, LED advertising and online presence.
PAK Lighting has provided lighting products for iconic sporting events and venues across China, including the 2010 Asian Games and the 2008 Beijing Olympics.
